Crusha were looking for an injection of Clive magic to bring their brand to life. And we didn’t disappoint, turning the humble milkshake into a truly immersive experience, which toured across the country.

Crusha Milkshake Experiential Tour

Our solution? A touch of mischievous mixology, in the form of a retro milkshake bar come laboratory, which screamed ‘fun, maverick and mischief’, in keeping with the brand’s 50-year heritage.

The pop-up hit shopping centres and festivals throughout the summer months. Visitors were given the chance to create their own concoctions with the help of Professor Mixology, interacting with the brand in a new (and delicious) way.

We added a high-tech twist with data capture and streamed bespoke messages depending on the customer’s age (one for adults, one for children). The final milkshake bar went down a storm.

A new generation of milkshake mixologists were born and Clive walked away as winner of the ‘Best Live Marketing Event’ trophy and a finalist for ‘Brand Experience Activity of the Year’.

Crusha Milkshake Experiential Tour
Crusha Milkshake Experiential Tour

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