The pop-up hit shopping centres and festivals throughout the summer months. Visitors were given the chance to create their own concoctions with the help of Professor Mixology, interacting with the brand in a new (and delicious) way.
We added a high-tech twist with data capture and streamed bespoke messages depending on the customer’s age (one for adults, one for children). The final milkshake bar went down a storm.
A new generation of milkshake mixologists were born and Clive walked away as winner of the ‘Best Live Marketing Event’ trophy and a finalist for ‘Brand Experience Activity of the Year’.