The event kicked off with an exclusive screening of Jaguar’s dramatic ‘Rendezvous’ advert, directed by Oscar-winner Tom Hooper and starring Sir Ben Kingsley, Tom Hiddleston and Mark Strong… but guests were yet to catch a glimpse of the F-TYPE itself.
Hosted by Jaguar Land Rover UK’s Managing Director Jeremy Hicks, the hotly anticipated debut of Jaguar’s latest model was attended by press, brand ambassadors and celebrities, including José Mourinho and Natalie Pinkham. Also in the audience were Olympians Anthony Joshua MBE and BBC sports presenter Gary Lineker.
As the film drew to a close the switch was flipped on a mysterious glass box in the heart of the venue, transforming its opaque sides, which had been showing high definition footage, to totally transparent glass, revealing the Polaris White F-TYPE Coupé V8 within it.
And as if that wasn’t enough, we then upped the wow factor by driving out two more of the stunning new models through secret doors built into the bespoke stage set.
Guests then got to know the new Jaguar F-TYPE Coupé and its many features over drinks at Canary Wharf’s stunning East Wintergarden venue.