Lenovo enjoy doing things differently, inspiring audience and just generally being a little bit different. Whether it’s a tablet with a built-in projector, or a laptop with four different modes, Lenovo love to stand out from the crowd – and that’s where the #Goodweird campaign was born.
Lenovo sought the help of social media experts ‘We Are Social’ to reach new audiences and share a whole host of #Goodweird content and video online. Taking the #Goodweird campaign to the next level, the brand were keen to bring the #Goodweird hashtag to life.
Clive was brought in to help We Are Social bring a Virtual Reality (VR) concept to life – in a big way. So we did just that…
Our aim was to deliver a public stunt to raise awareness of the new Lenovo Yoga range of flexible laptops and tablets and build meaningful traction for the #Goodweird campaign.
As part of the #Goodweird campaign, #Goodweird Reality was an unexpected take on VR showcased live at London Victoria Station – one of the busiest train stations in London on Friday 9th October, ensuring some seriously high footfall. We asked unsuspecting London commuters to try the ‘latest in virtual reality’ technology, but with a #Goodweird twist.
Everything they saw was actually happening right in front of them, and participants were completely unaware until a tap on the shoulder revealed the surprise to the crowd’s amusement!
The #Goodweird campaign stunt was made into a 60 second video and quickly went viral on social media, with over 3.6 million engagements and 20 million views across Facebook, YouTube, Twitter, Vevo and more.