A unique incentive trip saw Clive entertain 25 well-travelled senior publishing executives and their partners on behalf of our computer entertainment client.

Considered the cultural heart of modern day Russia, St. Petersburg is rapidly regaining its reputation as one of the great cities of Europe. From the mysterious twilight of the White Nights, to world-renowned opera and ballet productions on magical winter evenings, St. Petersburg charms and entices no matter the season – it was a clear favourite.

Sony St Petersburg Incentive
Sony St Petersburg Incentive

Guests hit the jackpot when we were able to secure the first ever group booking at the new Four Seasons Hotel, St. Petersburg. Set within a 19th-century Russian palace, the hotel’s entrance is guarded by two marble lions, who watch over this luxurious accommodation in the historic Admiralteysky district.

Guests travelled in style with business class flights across Europe, before checking-in to the fabulous Four Seasons; a stunning hotel that guests described as the best they’d ever stayed in. An important business meeting was flanked with a ground programme like no other – on offer were fine dining experiences; tours of royal residences and cathedrals; shopping at the city’s incredible flea markets; private tours of the world famous Hermitage museum; relaxing spa treatments; vodka tasting, private boat tours; Kalashnikov shooting experiences and even a private Swan Lake ballet experience in one of the city’s top restaurants.

Of course no ordinary location would do – we needed an emerging market that would offer both a sense of luxury and a variety of unforgettable experiences.

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