The brief was clear: inspire and engage five separate Virgin Media Business Units with a series of distinct and unique kick off events that would leave a lasting impression.
Working with Virgin Media’s senior team to devise and hone the overarching message, we created five unique internal communications events with standout themes that were tailored to the relevant Business Units, yet all authentically Virgin.
Brand storytelling was at the heart of our approach for this captivating series of events, which ranged in style and size, with audiences from 250 to 1000 people.
Clive oversaw a team of Producers and Senior Event Managers, who provided dedicated content design, venue sourcing, theme development, never seen before production techniques and logistics support for each event.
A sense of healthy competition ensued, with each Business Unit striving to create the most engaging and memorable experience for their people. Clive provided all AV Production and set build; devising unique, creative content solutions that engaged with each audience in a real and meaningful way.
To kick things off, we brought 800 delegates from across the UK to the Hilton Metropole for a getting to know Virgin Media Business event, titled ‘DNA for tomorrow.’ We custom built a bespoke truss and stage set and dressed the room to transform a ballroom into a living, pulsating organism.
The stage featured a built-in catwalk shaped like blood cells to bring speakers closer to the audience. Plinths dotted around the room were filled with spot prizes to encourage audience interaction, whilst staff were dressed in laboratory coats to bring the science-inspired DNA concept to life.
For the Virgin Media Growth Business Unit, we conjured up a compelling ‘Magic of Growth event. Taking over Harry Potter World and The Grove hotel in Hertfordshire, this was one seriously magic showcase. We created a majestic Hogwarts themed setting, transforming the hotel into Hogwarts for the day with various breakout rooms used as classrooms.
Real props and costumes from the films were used to create bespoke content created at Warner Bros. Studios ahead of the event. On the day, illusionists provided awe-inspiring entertainment between sessions, encouraging delegate interaction.
At the ICC in Birmingham, we took a novel approach to 3D holographic projection at our ‘Red Hot Support’ event for Virgin Media’s Support team. Content appeared to be floating mid-air, controlled by the speaker’s dramatic gesture recognition.
The stunned audience was completely engaged and the session was the talk of the conference. As if that wasn’t enough, we transformed a Marketing Director into Richard Branson through state-of-the-art prosthetics and delivered brand values through the medium of dance.
We also managed the huge logistical task of moving around 3,000 delegates plus speakers around five different events, 14 different breakouts/sub-events and accommodation.
We built five bespoke registration websites for the events, which not only handled logistics; they set the tone for the events with stunning imagery and canvassed the delegates to measure understanding and appetite for information ahead of the events.